Morte

Na última queda de criptomoedas baseadas em meme, alguns prevêem o fim de sua época. No entanto, Pauline Shangett, CSO de Changenow, uma troca não custodial, vê isso não como a morte do ciclo do MeMecoin, mas sim sua evolução. Em uma extensa entrevista ao Bitcoin.com, Shangett explica que, embora muitas moedas de meme possam desaparecer, outros estão amadurecendo em ecossistemas abrangentes. Ela discute a necessidade de auto-regulação no Web3, os desafios para alcançar a adoção em massa e compartilha sua visão de uma futura infraestrutura de criptomoeda focada em segurança e facilidade de uso.

A “morte” de Memecoins é exagerada

Nos últimos meses, os memecoins foram declarados uma relíquia. Analysts from CoinTribune argue “the golden age of memecoins is over,” and investors like Cathie Wood have bluntly predicted most will “become worthless.” Mas Shangett afirma que as declarações abrangentes ignoram as principais exceções que sinalizam a evolução, não a extinção.

De fato, muitos tokens de memes sofreram acidentes ou situações de tapete “, ela admite.” No entanto, é importante não tirar conclusões de que toda a categoria está falhando. De fato, certas moedas de meme demonstram resiliência e até sinais de expansão.

Ela aponta para ai16z

Da mesma forma, FLOKI inu e shiba inu , dois projetos considerados sem graça, tornaram -se exemplos do modelo. Floki lançou Valhalla , um ecossistema de jogos de blockchain e assinou patrocínios com equipes de eSports. shiba inu Construído shibarium , uma rede de camada-2 e expandiu-se para as iniciadas como shibas como shibaswap.

Pauline ressalta que essas não são mais piadas ou imagens engraçadas “, explica ela.” Em vez disso, eles evoluíram para sistemas complexos completos com reservas financeiras, equipes de desenvolvimento e grupos de usuários dedicados.

É importante observar que não todo o mercado do MeMecoin está prosperando. Muitas dessas moedas provavelmente entrarão em colapso, mas a história nos mostrou que os memecoínas tendem a subir e cair em ciclos. A queda atual pode não sinalizar o fim, mas um período de redefinição.

Em vez de enfatizar que os memoriais percorrem os booms, as falhas e, em seguida, repetindo o processo, Shangett observa que eles passam por um realinhamento estrutural. Isso envolve uma diminuição nos tokens ativos, uma mudança em direção a projetos mais sustentáveis e maior interesse das instituições.

Mesmo quando o hype diminuiu, os fundos vinculados a redes políticas de alto perfil ainda viram entradas. Pauline destaca que, apesar de seu colapso, o ecossistema de Trump Memecoin manteve o interesse de liberty Financial empreendimentos. Em suma, enquanto muitos memecons desaparecerão, um núcleo de líderes em evolução moldará o próximo ciclo.

The Wild Web3 Frontier: How Meme Markets Fit In

Shangett openly acknowledges the speculative character of memecoins. Their excessive price fluctuations, coupled with a scarcity of practical use, makes them inherently risky investments.

“These are high-variance bets. Their appeal is speculative, sensational,” she says.

U.S. regulators largely leave memecoins alone. The SEC classifies most as non-securities, freeing them from registration, but also leaving investors unprotected.

The situation in crypto markets can be likened to the unregulated frontier of the “Wild West”. While memecoins facilitate creative exploration, attract new participants, and stimulate token development, they also often experience issues such as ‘rug pulls’ and sudden drops in value. As Pauline Shangett states, “Memecoins provide valuable insights into market dynamics, hype trends, and community influence, but they also highlight systemic vulnerabilities.

As a researcher exploring the landscape of Web3, I firmly hold the conviction that memecoins will persistently be an integral component, given the emergence of novel regulatory frameworks to oversee their operations.

In the absence of outside authorities, who will ensure quality in the memecoins sector? Shangett posits that the answer may lie in internal self-regulation within the ecosystem itself.

1. Exchange-Led Oversight

She emphasizes that both traditional exchange platforms (centralized exchanges or CEX) and modern, decentralized marketplaces (DEX) have been increasingly selective about the meme coins they offer.

• Centralized Platforms.Implementing stricter KYC for meme project issuers, enforcing token delisting after major fraud events, and incorporating internal insurance and auditing practices.
• Decentralized Tools.Emerging risk-scoring wallets, DEX plugins, and browser extensions flag suspicious contracts and track abnormal flows.

“This isn’t about curbing creativity, it’s about building accountability,” Shangett emphasizes.

2. Industry Coalitions

Beyond platforms, communities and DAOs are beginning to implement voluntary token standards:

• Some require audit certification before listing.Arbitrum DAO maintains a policy that grant applicants must provide independent smart‑contract audits by recognized firms like CertiK or Trail of Bits before being considered for funding. Their Security Audit Reports page lists timely audit results, for example, the February 2, 2025 Trail of Bits audit for the ERC‑20 bridge upgrade, demonstrating this requirement in practice
• Others enforce vesting schedules or treasury safeguards.
  The Optimism Collective enforces structured vesting periods and treasury controls for grant allocations, regularly distributing funds via multi‑signature wallets (e.g., Safe) over 12–24 months. This ensures transparency and limits unilateral disbursement.
• Early adopters are even trialing disbursement bridges that route part of token funding through escrow.Gitcoin Grants has experimented with escrow-based disbursement bridges, where a portion of funding is held in smart contracts and only released once pre-defined milestones are met and verified by community reviewers or designated stewards.

“These collective standards are forming a new, decentralized regulatory ethos,” she suggests.

3. Web3 goes mainstream?

Pressure is also coming from traditional finance watchers. The Lloyds Banking Group recently warned that young people are being targeted with crypto scams and meme-stock imitations. Such concerns have reputational implications, and institutional players see memecoins as a liability to crypto’s image.

According to Shangett, increased public observation encourages Web3 to tidy up its act. As it seeks collaborations with banks and fintech, self-regulation shifts from being a choice to a necessity. If authorities don’t intervene, then it falls upon us. All parties involved, including exchanges, protocols, investors, have a vested interest in establishing guidelines. Without these rules, memecoins remain risky, and the overall credibility of cryptocurrency weakens.

Web3 and Mass Adoption: Persistent Roadblocks

According to Pauline Shangett, the widespread acceptance of cryptocurrencies is still facing significant hurdles, largely because of four persistent challenges.

1. Lack of Understanding
Many people across demographics find cryptocurrency concepts too complex or abstract to grasp. Surveys consistently show that a significant share of the public avoids crypto simply because they don’t understand it. For example, an Australian survey found 43% of respondents had never used crypto due to uncertainty about how it works, and a UK study similarly reported 30% citing lack of understanding as a key reason for steering clear of crypto.

Pauline explained that if people can’t understand the relevance of cryptocurrencies beyond their novelty factor – such as faster transactions, ownership control, and programmability – they are unlikely to engage with it. In essence, they will continue to ignore it.

Inefficient User Interface: Steps such as seed phrases, managing wallets, gas fees, bridge transactions can discourage casual users. As simple services like Venmo or Apple Pay become more contrasting, it’s evident that there’s a gap. Until Web3 interfaces provide effortless one-click onboarding and safety measures, widespread acceptance will remain slow.

Competing head-on with established Web2 financial services, as Web3 platforms focus on improving user experience, integrating traditional currency entry points, and collaborating with fintech companies, they’re exposing a potential weakness: their dependence on volatile and speculative digital assets such as meme coins.

According to Pauline, traditional web2 platforms provide consistent, controlled, and reliable experiences, whereas web3 is often seen as the realm of trending tokens with unpredictable price fluctuations. Notably, memecoins are characteristic of web3’s environment, but they also pose a potential risk to its reputation.

As we strive towards widespread acceptance, the matter of memecoins evolves beyond simply being a topic within our own market. Instead, it transforms into a contested ground where credibility is at stake.

As a researcher, I caution that until we fortify our quality control measures within the industry, the disparity between expectation and reality will persist. Essentially, before we can extend an invitation to the global community, it’s crucial that we first tidy up Web3’s immediate surroundings.

Cryptocurrency legality remains unclear for many users, leading them to question whether it is legal where they live and if it can be seized. The confusing mosaic of regulations across the globe, ranging from complete bans to areas that allow self-regulation, creates additional complications.

“These uncertainties stop users from exploring crypto features like token ownership or payments.”

Taken as a whole, these hurdles limit the rate at which something is taken up. However, Pauline remains hopeful that increased visibility, user experience enhancements, and internal responsibility are gradually shifting the conversation in a positive direction.

5. Security Fragility
Crypto safety remains a major barrier. Chainalysis and TRM Labs reported over $2.5 billion stolen in 2024, up 21% YoY. Reports from Investopedia/CertiK show nearly $2.47 billion lost to hacks and scams in the first half of 2025 alone.

Prominent incidents such as the $1.5 billion cold wallet hack (supposedly by North Korea’s Lazarus Group) on Bybit, serve as a reminder of the risks involved. In essence, it doesn’t matter if it’s CeFi or DeFi, no platform is immune until users witness strong recovery mechanisms and insurance for deposits. Until then, crypto remains somewhat marginalized.

As a crypto investor, I find that until we witness robust recovery mechanisms and deposit insurance, cryptocurrencies remain on the fringes of mainstream finance. However, this fragility serves as a reminder of the significance of resilient infrastructure. It’s not just about surviving market volatility, but thriving by demonstrating consistency and earning long-term trust through reliability during these high-stress events.

Responsibility in Action: How ChangeNOW Withstood the Storm

In times of market turmoil, the reliability and credibility of any platform within the Web3 financial system are put to the test, rather than during calm periods. Pauline Shangett emphasizes this point by providing two well-known examples that helped establish ChangeNOW as a trustworthy provider for memecoin infrastructure.

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During market stress, a platform’s credibility and dependability within the Web3 financial sector is proven, not when everything is calm. Pauline Shangett highlights this by sharing two high-profile instances that fortified ChangeNOW’s reputation as a reliable memecoin infrastructure provider.

The Dogecoin Surge, 2021

The boom in trading for meme-based cryptocurrencies, like Dogecoin, was kickstarted when Elon Musk’s public endorsements sparked intense activity. With the increased demand swamping the market, significant platforms such as Robinhood, Binance, Kraken, and Changelly encountered service disruptions due to the overwhelming demand.

ChangeNOW remained operational long after others paused support. At one point, it was among the only exchanges still accepting $ DOGE deposits. Eventually, liquidity constraints also impacted internal systems, yet the team chose not to suspend operations. Instead, they manually processed a significant backlog of transactions, many at a financial loss due to fixed-rate commitments.

Instead of reducing efforts, ChangeNOW intensified their focus on user assistance, keeping up constant communication around the clock for almost three weeks.

Is it possible to label this interview as ‘not suitable for Human Resources’?” Shangett quips, referring to the fact that some of us were almost always on Slack during that period.

She said the event ended up becoming a valuable demonstration of our accountability, serving as a case study. It also helped us gain thousands of dedicated users.

The TrumpCoin Frenzy, 2024–2025

During the surge of the Trump-associated meme coin, a situation analogous to high stress arose. With trading activity skyrocketing and the token’s value becoming increasingly unpredictable, various platforms encountered technical difficulties once more.

ChangeNOW remained stable throughout. “Unlike Trump’s own statements and actions,” Shangett quips.

During this timeframe, it handled more transactions per day than ever before, joining a select group of platforms that managed uninterrupted operations.

In my line of work as a researcher, I’ve come to realize that the operational resilience we’ve achieved isn’t by chance. As Shangett aptly points out, our infrastructure is deliberately designed to withstand volatility, and our guiding principle is unwavering: if we encounter any service degradation, we never abandon our users.

About Pauline Shangett

Pauline Shangett serves as the Chief Strategy Officer at ChangeNOW, a prominent non-custodial cryptocurrency exchange boasting over $1 billion in monthly trading volume. With an impressive seven-year tenure in the blockchain sector under her belt, she has skillfully spearheaded marketing, expansion, and strategic endeavors throughout different phases of product and market maturity.

Connect with Pauline:

• Telegram: @deepmoist

• X: @deepmoist

• LinkedIn: Pauline Shangett

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As a cautious cryptocurrency investor, I always bear in mind that Bitcoin.com holds no accountability or legal responsibility for any potential harm or losses that may arise from utilizing or relying on any content, products, or services discussed within their articles. It’s essential to conduct independent research and exercise prudence when navigating the crypto market.

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2025-07-14 16:48